Posted on Wednesday, 7th September 2011 by bruce

I’ve been suggesting for a while that Google’s next anti-spam campaign might be aimed at URL spam – the practice of buying up large numbers of keyword-stuffed domains like ‘’, ‘’ etc. A while ago, Google’s Matt Cutts hinted at the same in one of his YouTube videos (

Now it looks as though Google has made the first move in this direction. The search giant announced on its Webmaster blog today that subdomain links will in future be treated as internal links instead of external ones (

This means that in future, links from URLs like to will have less value than they have in the past.

This is a simpler and safer step for Google than trying to discriminate between genuine and spammy top-level domains. But an attempt at the latter is almost bound to follow.

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