Posted on Friday, 5th November 2010 by bruce

A listing in Google Maps offers two key benefits for businesses. Firstly, Google Maps results can appear in the Google web results. So a Google Maps listing is a second opportunity to appear on Google’s main results page – and to push your competitors on step further down the page. Secondly, Google Maps is widely […]

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Posted on Tuesday, 26th October 2010 by bruce

As well as its web search portals, Google has a number of other search properties where it’s useful for a business to be listed, and which may also generate listings in web search. Over the next couple of weeks I will provide some tips for getting listed in these, starting with Google News, http://news.google.co.uk. You […]

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Posted on Tuesday, 28th September 2010 by bruce

The text in the main body of a web page is perhaps the hardest element to optimise for the search engines, but also one of the most important. On the one hand the body text, along with any associated media, constitutes the main substantive content of your site, which your site visitors will read and […]

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Posted on Tuesday, 7th September 2010 by bruce

When optimising your web site to achieve good search engine rankings, it’s as important to avoid useless activities as it is to concentrate on the most effective. Here are four of the most popular ineffective SEO activities which are well worth avoiding. 1) Link Farming Links are important and there are many ways to achieve […]

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Posted on Tuesday, 31st August 2010 by bruce

Which are the top three most important things to do when optimising your web site for search engines? Google uses a complicated mathematical algorithm to decide the order in which it ranks pages in its search results. Altogether it is reckoned to take around 100 different factors into account. However, three in particular have more […]

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