Posted on Wednesday, 2nd November 2011 by bruce

The meta keywords tag has always been popular with web site owners, and even more popular with spammers, because it provides a way of stuffing a page invisibly with keywords without affecting the appearance of the page. However it’s been many years since search engines took much notice of this tag, exactly because it is […]

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Posted on Thursday, 8th September 2011 by bruce

Earlier this year I took the plunge and dumped my Nokia N96 mobile in favour of a shiny new Android smartphone, the Sony Ericsson Xperia Arc. The fabulously bright and responsive multi-touch screen was an instant hit, along with the intuitive Android interface, which makes Nokia’s old Symbian job resemble the Hampton Court maze. I […]

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Posted on Wednesday, 7th September 2011 by bruce

I’ve been suggesting for a while that Google’s next anti-spam campaign might be aimed at URL spam – the practice of buying up large numbers of keyword-stuffed domains like ‘small-red-widgets.com’, ‘small-green-widgets.com’ etc. A while ago, Google’s Matt Cutts hinted at the same in one of his YouTube videos (http://bit.ly/fDCXHE). Now it looks as though Google has […]

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Posted on Sunday, 4th September 2011 by bruce

Twitter seems to be the Marmite of social networking. People either love it or hate. A lot of business people just don’t ‘get’ it, and for that reason they either avoid it or misuse it. And that’s a shame, because it can be a very powerful tool both for maintaining existing client relationships and cultivating […]

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Posted on Saturday, 30th July 2011 by bruce

Actinic’s ecommerce products have always produced sites that tend to perform well on search engines, but the forthcoming version 11 will have a few tweaks that help to keep the product in step with SEO best practice: New sites will use hyphens instead of underscores as the word separator in page names, as recommended by […]

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Posted on Friday, 15th April 2011 by bruce

When it comes to optimising your web site for Google and other search engines, content is king. And although ecommerce sites are increasingly expected to include audio-visual content, Google cannot read it. So it’s important to have plenty of descriptive text on your site as well. However, for many products there is not a lot […]

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Posted on Saturday, 5th March 2011 by bruce

Mobile search is growing fast at the moment. For example, Yelp announced in February this year that 35% of searches on yelp.com are now made from mobile apps (http://bit.ly/iiYxT7). So it’s increasingly important for businesses to rank well in both mobile search, and locality-based searches on PCs (whose results generally come from the same database). […]

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Posted on Friday, 11th February 2011 by bruce

On the face of it, today’s announcement of Nokia’s adoption of the Windows Phone operating system looks like an alliance of losers. Microsoft has so far made little impression with the mobile version of its popular desktop operating system. And Nokia is on a slide in the smartphone market, having failed to make a good […]

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Posted on Sunday, 23rd January 2011 by bruce

So you’re keen to get your website into the top spot on Google. Maybe you’ve even found a company that will guarantee to get you there. But hold your horses just one moment. ‘All that glisters is not gold’. That number one rank they are offering you may turn out to be worthless. For example, […]

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Posted on Tuesday, 30th November 2010 by bruce

If you are investing time and effort in search engine optimisation, or investing money in outsourcing it, you need to be able to monitor the results. What are your current rankings for the key words and phrases you are targetting? What were they last month? Are you trending up, or down? Checking this manually search […]

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